Brand Strategy · Narrative Systems · GTM Storytelling
I help build brands
people understand,
trust & remember.
Narrative and brand strategist
building emotionally coherent
brand worlds through psychology,
symbolism, culture and identity
systems.
Selected work
B2B NARRATIVE SYSTEMS . GLOBAL CAMPAIGNS . ESG COMMUNICATIONS . SaaS MARKETING
Encardio Rite
Building communication systems for a global infrastructure intelligence company operating across structural safety, ESG and SaaS ecosystems.
Led integrated campaigns, inbound strategy, brand communications and digital experiences across product, web and global industry forums.
A cultural platform exploring spirituality, symbolism and the occult through storytelling, aesthetics and modern internet culture.
Built the positioning and narrative direction for a media ecosystem blending mythology, spirituality, film, fashion, internet subcultures and symbolic analysis into a contemporary cultural archive for modern seekers.
Blank Dimensions
LUXURY NARRATIVE · MYTHOLOGY SYSTEMS · ARCHETYPAL BRANDING
House of Mayavi
A mythology-led jewelry world translating archetypes,
psychology and feminine symbolism into modern luxury storytelling.
Developed the strategic narrative architecture for
a mythology-inspired jewelry brand designed for
culturally literate women seeking symbolism, identity
and emotional resonance beyond conventional luxury.
Essays on brand, culture, and the space between them.
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The Duolingo Trap: When Personality Smothers Identity
When a brand’s personality outlives the business that built it.
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Vibes are not a visual identity.
What the aesthetic internet gave brands — and what it quietly took away.
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Why Modern Indian Luxury is Searching for a Soul?
On the difference between heritage and mythology.
“I came to brand strategy through psychology, which means I’ve always been more interested in why people believe things than what they buy.”
From studying the human mind and navigating the cultural currents, my approach is rooted in the idea that a brand is not a logo—it’s a living mythology, a whole world in itself.
I help founders and marketing leads build brands that have a point of view.
